AuroIN, a Social Media Marketing Agency in New York, Explains the Role of Social Media in Online Advertising

Sept 8, 2022 – New York City, NY – Marketing strategies, understandably, have evolved over time. Things are moving even faster in today’s digital age. Several digital methods are currently available to assist businesses in reaching a larger audience and thus appealing to more potential customers. Instead of doing in-house marketing, a company may choose to work with a social media marketing agency, which will provide expert guidance and service every step of the way. One such tool that should not be overlooked is social media. Indeed, the following are the most important roles of social media in marketing.

The Functions of Social Media in Marketing

Increased Brand Awareness:

One of the most important roles of social media in marketing is increasing brand awareness. This is crucial for companies that are still trying to make a name for themselves in their respective markets. This is where a social marketing agency in NYC can come in handy, assisting a company in developing its brand. 

Announcement of New Products or Services: 

Another function of social media in marketing is to announce new products or services that your company provides. Product launches happen frequently, but how much interest they actually spark depends greatly on your digital marketing efforts. You won’t be able to generate buzz without effective marketing, which could lead to unsuccessful product launches. Social media can aid in generating interest in the aforementioned goods or services, which not only builds audience trust but also strengthens your brand. If you intend to introduce a new product from your company, take into account using social media.


Market Research:

It should be obvious to any business owner that they want to know as much as they can about their target market. Utilizing social media is one of the most successful approaches to this problem. This assists you in learning more about the people who are most likely to purchase your goods or services. Where do your potential customers live? What age group do they belong to? Where else do they go online? These are just a few examples of information that can assist you in better understanding your audience and providing them with long-term support.

Increasing Website Traffic:

As previously mentioned, social media can help with website traffic in addition to increased foot traffic. There are several ways to accomplish this. In addition to search engine results and business directories, these include but are not limited to social media sites like Facebook and Twitter. These tools can essentially be used for the same purpose to increase the number of visitors to business websites. Social media can make all the difference for business owners who are having trouble getting website traffic.

Customer Engagement Enhancement:

Your digital marketing efforts won’t be as successful as they should be, even if the right technical procedures are in place, if people aren’t engaging with them. Fortunately, social media also plays a role in the world of marketing when it comes to customer engagement. This goal can be accomplished with a variety of content types. For instance, video advertisements are extremely prevalent on social media sites. These are designed to capture a user’s attention right away by conveying a message that, either directly or indirectly, encourages them to carry out a user action. This can be anything from looking at a website to buying something. Regardless, social media is a powerful tool for interacting with customers.

Contact our team today to schedule a free strategy session in which we will show you exactly what type of content you should be creating and why. Visit to request a no obligation quote. Feel free to call +1 315-533-1323 or email

About AuroIN: AuroIN is a full-service digital marketing agency in NYC that has been in business since 2000 and takes a holistic business approach to its clients’ digital marketing programs. AuroIN’s experts comprehend the significance of business principles as well as the nuances of cutting-edge digital technologies. AuroIN provides every digital marketing service available, from digital marketing research and planning to brand development, website and asset creation, and Social Media Marketing. 

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Company Name: AuroIN LLC
Contact Person: Media Relations
Email: Send Email
Address: 285 Fulton Street, Suite 8500
City: New York
State: NY – 10007
Country: United States
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